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Why Small Businesses Need a Website

A website is your brand’s gateway to digital success.

A well-designed website is one of the most powerful digital marketing tools entrepreneurs can use. Among the countless reasons why small businesses need a website, a good website is essential to increase your online presence and credibility.

A 2021 survey of over 1,200 business owners found that 1 in 4 small businesses do not have a website even though a study commissioned by Verisign concluded nearly two-thirds of consumers believe a business with a website is more credible than a company without one. Many business owners may think having social media accounts on Facebook, Twitter, Instagram, and LinkedIn are enough. However, without a website, these small businesses lack a “home base” from which their social accounts can link, affecting Google search rankings.

A strong brand presence isn’t just about visibility — it’s about making a lasting impact and resonating with your audiences. By merging design with functionality, a well-designed website can transform casual visitors into loyal customers, driving growth and solidifying your market position. 

If you’re still wondering, “Do I need a website?” here are five more benefits of a website that’ll help you answer that question:

1) Showcase Credibility & Professionalism- First Impressions Count

Let's face it - we live in a world where people Google before they shop, visit online review sites like Yelp before they buy and "check-in" via Facebook as they go about their days. Because of this, you want your first impression to be the best it can be. Beginning with your website, consumers are passing judgement and making decisions about whether or not they will even visit your store, restaurant or office. They're likely to dismiss you entirely, as well, if you don't have a website or should they believe your website doesn't reflect the kind of experience your business - or a business like yours - should offer.

A great Web Designer will make your business look bigger than you are. Through content writing, SEO, and advanced website features, your credibility & professionalism will soar.

2) Own Your Name

Creating a site and buying a domain name (e.g., ) helps stake your claim to your business’s name. Plus, it’s a quick and easy way to improve your brand identity.

Owning a website offers total command over your content. Unlike the confines of social media — where character counts, shifting algorithms, and content boundaries can hinder your message — a website provides significantly greater flexibility. 

3) Increases Brand Awareness

Your website directly reflects your brand, showing visitors who you are and what your business represents. Every web design detail, from typography to content style, contributes to your brand’s identity and personality. Such meticulous branding differentiates your business from competitors and extends its reach beyond local boundaries. By cultivating a distinct and memorable identity, you ensure your brand messaging breaks down geographical barriers, resonating far and wide. 

According to a 2022 survey, about 63 percent of the entire planet’s population, approximately 5 billion people, have internet access. 

Since most people can access the internet, even having a basic landing page as your business website is helpful. For many consumers, if they can’t find something online, it doesn’t exist as far as they are concerned. A web presence means being able to reach people where they are. That includes smartphones:

Most website designers these days can adjust your site to fit both smartphone and desktop computer screens. If most of your customers seem to always have a smartphone in their hand, then it is a good idea to be able to reach them directly.

4) Improve SEO Rankings

When performing a search through sites like Google, Bing, or Yahoo, you will see a list of websites related to your search. You can apply many SEO (search engine optimization) tactics to your website to improve its rankings on those search engines, helping to generate free traffic and sales. Boost SEO with helpful, fresh content posted in your website’s blog section. In our platinum package, we include a fully customized blog and one FREE blog post!

5) Create a New Selling Opportunity With E-Commerce

If your business sells products, consider investing in a website designer who has experience in developing an e-commerce store or online shopping section for your website. Whether you sell agriculture products (ex: retail meat, produce, etc.), clothing, or tickets an online store will propel your business to the next level. In addition, a professionally designed website helps your business tell your story to encourage consumers to want to purchase from you.

You may be able to reach an entirely new set of customers who do not live directly near your physical retail locations. Depending on the nature of your business, and whether you offer shipping, you may have the entire planet as potential customers!

Lead Collection and Free Estimate forms are also ways to gain new customers. Most consumers love being able to request a service online vs having to call. Having your forms directly built into your website helps you become more attractive to consumers and in turn, builds up your brand!

Let’s Get Your Business a Website

A robust website is a foundational pillar for business success, increasing brand awareness, driving user engagement, and boosting conversions. Crafting that standout platform doesn’t have to be complex or challenging. You just need to have the right website designer that will listen to what your needs are and has the know how to build what you need.

At Next Level Web, we offer several advanced features for your website.

  • online payment & donation ability

  • online form integrations

  • built in referral & loyalty programs

  • online booking requests

  • real estate listing integrations

  • restaurant reservations and online ordering

  • e-commerce with inventory tracking

  • member sections

  • email mailing list capabilities

  • automatic work-flows

  • much more!

We also strive to have a 7 day or less turn-around time, starting from the day you order to the full completion of your new website. Let us take your business to the Next Level.

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Thank You for reading, "Why Small Businesses Need a Website".


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